Customer Journey · October 10, 2023
The Ignite XDS Persona Profile
How Ignite XDS breaks down its customer persona profiles to help build a customer journey that feeds the sales funnel.
A persona profile is how we turn a vague sense of “our customer” into something a sales and marketing team can act on: who they are, what they are trying to solve, where they look for answers, and what stops them buying. The profile below sets out how Ignite XDS builds one, and how it feeds the customer journey behind the sales funnel.
