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WHAT WE BELIEVE

To Understand Why Our Strategic Marketing Process Works...You Should Understand What WE BELIEVE


At Ignite XDS, a strategic marketing consulting firm,  we practice a form of operational marketing whereby we believe every facet of your business has an effect on the customer experience your company delivers. We recognize that marketing cannot be conducted in a silo, but rather requires a holistic approach that is woven throughout the organization. We believe companies MUST honor their value proposition, and that exponential growth can actually be the result of a predictable model. We also believe in BEING REMARKABLE! 

WE BELIEVE that siloed marketing tactics without a DEFINED PURPOSE,
GOAL, and FOLLOW-THROUGH, are a waste of TIME and MONEY!

And, if you can’t deliver on your promises from an operational capacity, why would you move forward in the first place?

 
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WE BELIEVE
YOU CAN'T SELL TO "EVERYONE"

 

First, you have to define exactly WHO your customers

are and identify what keeps them coming back.

Then find a way to continuously uphold their

experience with your Brand, speaking to them with

empathy that aligns with their needs.

Finally, while prospecting similar audiences, ensure your

message continues to resonate.

The GUARANTEED result: GROWTH.

 

WE BELIEVE – To grow your business, you have to make certain you are...

Always & Completely Satisfying Your Customers

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Source: "Closing the Delivery Gap" Bain & Company

In other words...will adding new business damage the relationship you have with your existing customers?
Can your operation satisfy increased demand with the same positive experience that allowed you to grow in the first place? When was the last time you purposefully set out to completely understand your customers needs and expectations?
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WE BELIEVE

Your Existing Customers are the First Place to Look for New Opportunities!

Your Apathetic Buyers - the people who will buy for you and your competitor without thinking and for no reason - can pose a huge opportunity, and the first place to look for new revenue without having to find a new audience.

Remember:

  • They have very low expectations
  • They are very EASY TO DELIGHT
  • They can be yours alone FOREVER if you pay them just a slight consideration

Our View On The CUSTOMER

They are SELF-INTERESTED

Consumers are determined to fulfill their own self-interests, and will only move in your company’s direction if YOU provide them a “Hope for Gain”

And why shouldn’t they be?

They are EMOTIONAL BEINGS

Human nature demands that companies appeal to their customers and prospects emotions to create a positive sales opportunity. NO ONE wants to do business with people they don’t like.

They are KNOWLEDGEABLE

Consumers have more information at their fingertips than ever before in history. That fact can create great opportunities or pitfalls in any strategic marketing plan.

WE BELIEVE The Customer Is RUTHLESS

Consumers are making RUTHLESS buying decisions in a “Hidden Buying Cycle” and you can’t be there to explain “things” to them. How well does your Brand stack up online?

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FINALLY, WE BELIEVE
Above All Things

A Company MUST HAVE a clear internal reason WHY they exist, and what PURPOSE they intend to achieve. Companies must clearly come to understand who their best customers truly are and to realize what value they actually provide them.

Companies must objectively evaluate and come to understand their current position in their markets. This perspective needs to be formed through the eyes of the consumer and not just the boardroom. It must consider the competition, and take any/all other environmental factors into account. Companies need to know where they are going and what measurements will define success…and failure.

Companies are created to serve their customers – We need to clearly define how to effectively meet consumer expectations.

(Hint: In all of this – simply making more money, even though important, is not a purpose. It is a result of the purpose.)

Where Do I Start?
The most DANGEROUS place in the world is where you PLAY IT SAFE AND BLEND IN.

–Mitch Lipon, Founder, Ignite XDS, Inc.