Is your website an asset or a liability?

Do you understand the repercussions that stem from an old or poorly designed and implemented website?

A website plagued by subpar design and functionality struggles to attract and retain visitors, leading to missed opportunities and the potential loss of customers – FOREVER.

The Fact Is:

The longer you tolerate an aging, or poorly functioning website, the more opportunities you’re losing. In today’s world, the company that drives the most traffic and dominates Google results, wins. And acquiring traffic is only step one.

Are your visitors staying on your site once they arrive?

Is your call-to-action converting and driving leads or sales?

"But My Website Is Fine!"

Do prospective customers agree? Let's look at an eye-opening example of how an under-performing website could be crippling your business growth annually.

For the purpose of this exercise, we’ll keep it simple:

Assume your Website gets 1000 Visitors Per Week.
Total Annual Traffic           =   52,000  Visits
Then deduct,
1/3 Non-Prospect Traffic    -   17,160  Visits   (Employees, Bots, Out-Of-Market, Etc.)
Total Opportunity Traffic  =   34,840  Opportunities that could convert to sales

If 3.68% (the Global Conversion Average) of the Opportunity Visitors react positively to your website, then:
34,840 x 3.68% = 1,282 Conversions

Using the above formula, ask yourself this:

Did your 1000-visit per week website generate 1,282 conversions last year? 

If not, you can determine what your site is costing by multiplying your average customer value by the shortfall.

What if you had 1,100 or 1,200 visitors per week? Or 1,500? The REAL costs could be staggering!

If yes, fantastic! Now just imagine if your site was designed to optimize your consumer-journey, and your conversation percentage improved to 5%, 6%, or 10%...What might your annual revenue have increased to? 

Ignite XDS is an operational marketing agency designed to holistically grow companies. Measuring website impact is just one tactic towards overall growth, yet an incredibly foundational component. We're offering a complimentary performance analysis on your existing site, including a consultation discussion on where to begin optimizing:

Key Factors to Consider About Your Website

Even if it's been "updated" recently, put yourself in your ideal Key Account's shoes. Begin navigating your website and consider the following...

• How quickly can your customers find what they came for? Attention spans are measured by the millisecond. If your Customer has to dig for information across your website (or download 3 different PDF's of product catalogs before finding what they came there for), it's likely they'll continue their search elsewhere. 89% of consumers shop with a competitor after a poor user experience.

• Is your website supporting Closing the Deal? Is it obvious WHY a Prospective Customer should do business with you, rather than a Competitor? Communicating your Value-Add throughout your site, ensuring it's consistently being showcased and understood, helps a browsing Prospect feel that taking the next step in your Buying Process is worthwhile of their time. 
• Before even entering your site...Can customers find you online? A website's search engine optimization (SEO) design helps a business appear front and center when a Customer is researching a solution. If you aren't discoverable in today's digital age, how many Customers engage with your competitor by default simply because their site appeared first? 

How Ignite XDS Builds Predictable Growth

The Ignite XDS differentiator is staying disciplined to investing in our Discovery Phase before developing any strategy or suggesting the implementation of any tactic to our clients. We have to understand a client's position completely, including their operational successes, deficiencies, opportunities, markets, customers, and more – then using that information as a foundation from which to build.

Our clients sometimes cringe when we’re initially introducing them to the idea of our Discovery Phase. To a business owner who’s been eager for growth, it can feel like we’re asking them stand in molasses. We realize this.

BUT, this pivotal phase is where their mindset evolution begins, and where real, long-term value is realized.

The time invested in defining where a company stands – especially one that has plateaued or experienced inconsistent revenue – outweighs any plug-and-play plan, service, or package that is proposed upfront as a solution.

The Ignite XDS Discovery Process

Are you curious to explore a new perspective and dissect WHY your company's former approaches to marketing have failed? Take the first step...