You might think, "My Website Is Fine!"
Let's look at an eye-opening example of how an under-performing website could be crippling your business growth. For the purpose of this exercise, we’ll keep it simple:
Assume your website gets 1000 visitors per month
Total Annual Traffic = 12,000 Visits
Then deduct,
1/3 Non-Prospect Traffic - 4,000 Visits (Employees, Bots, Out-Of-Market, Etc.)
Total Opportunity Traffic = 8,000 Opportunities that could convert to sales
If 3.68% of the Opportunity Visitors react positively to your website, then:
8,000 x 3.68% = 294 Conversions
*3.68% is the Global Conversion Average.
Using the above formula, ask yourself this:
Did your 1000-visit per month website generate 294 conversions last year?
If not, you can determine what your website is costing you by multiplying your average customer value by the shortfall. Further, what if you had 1,500 or 2,000 visitors per month? The REAL costs could be staggering!
If yes, fantastic! Now just imagine if your site was designed to optimize your consumer-journey, and your conversation percentage increased...What could your annual revenue increase to?
Measuring website impact is just one tactic critical to overall growth, yet it's an incredibly foundational component. Let us prepare a complimentary performance analysis on your existing site, including a consultation discussion on where to begin optimizing:
